Some organisations are extraordinary in nature. They enjoy a special status in the society. People respect them and adore them for the contributions they have made.To acquire such a status is not an easy task. It requires a tremendous amount of hard work, commitment, dedication, kind-heartedness and humility.It is nearly impossible for an ordinary organisation to achieve such a status. If one manages to achieve it, then it is injustice to treat the one as ordinary.The soul of an organisation is the values it upholds; it speaks volumes about what the organisation wants to contribute. To those organisations whose sole focus is profit, it may sound a little odd, as their vision would be too short to accommodate the idea of social welfare or service approach.How a product interacts with the society determines its relevance. Positive products always strive to create optimistic influences.
In a profit-oriented business environment, it is less likely that organisations limit their focus to welfare, as the said approach is less rewarding in terms of revenue. Nonetheless, there are some who dare to take risk – dare to choose social welfare over profit. They are unique and special. It is from them we can expect the extraordinary. They stand out for their admirable value framework. They think differently, act swiftly and behave humbly. Their language is humanity, and their goal is social wellbeing.Every innovation is a solution, so is a product or a service. In that sense, a business organisation is the one which sells solutions. Considering that, there is nothing wrong with offering special status to business organisations. But it should only be gifted to those which truly deserve that. An organisation aiming to serve the society through its products is simply phenomenal. What lies in the root of its success and thus its status is its noble value framework.
Vignesh Padamattingal
