Thoughts moves faster than the present, when its soul rests primarily, not in the past, but in the future. In a fast pace manner, this magical universe, where we belong, and from where we derive our experiences, is rapidly evolving – most probably, for good.We owe technology, not only for being the leading force of this exceptional revolution, but also for being the reason for this undeniable change.At this juncture, it is absolutely important to discuss more attentively few revolutionary technologies that were brought to us recently as a part of this ongoing technology revolution.Undeniably, one of the prime ones, which can be spotted in the top layer in the list, is Virtual Reality. Not many may disagree with the aforementioned statement.
Unquestionably tremendous is the true business opportunity of the said technology. Unwilling to miss the luxury bus leading to the peak of ultimate success, the top global brands are unhesitatingly jumping into the VR platform.
While discussing the said topic, it’s certainly impossible to ignore popular brand Gucci. In fact, without discussing this Italian luxury brand known for its out of box approaches, any conversation over the same is simply incomplete.Gucci Garden Experience clearly showcases how a company can creatively use the VR platform to take its business potential to a new level.It’s a classic example of exploring unexplored to experience exceptional experiences.
Let’s take you through this interesting experience. Mark this word it would certainly be more than impressive. A year before, Gucci, the top luxury brand based in the Europe, organised its first Virtual Reality event. For the world of fasion, it was an extraordinary experience. Marking the beginning of a new era – the era of Virtual Fashion or the era of Virtual Business, it simply established a new milestone. Notably, the program was organised in Roblox, the online game creation platform developed by Roblox Corporation.
It was an excellent event. The moment the visitors, invited to the program, entered the platform, they were welcomed with the virtual identity of neutral mannequin. The said action alone was enough to express what the organisers were trying to share and what their ultimate ambition was.There were numerous rooms to explore and experience. Each was unique for what it represented. As a visitor entered each virtual room, he/she acquired the core experience the room proudly showcased. Each room displayed the products that expressed the them it was supposed to convey.
To those who are still confused whether they can do business in the Virtual Reality platform, the Gucci experience is a right reference. It is from where your research should begin; and it is in where your research should end.
The development justifies the aggressive expansion of some top brands such as Samsung in the virtual platform. It also explains why more and more companies are coming forward expressing their interest to invest in the virtual brand.Holding a virtual space is no longer a bad idea. In fact, it is the most lucrative idea we can think of at this juncture.The sharp rise in the VR space price range is the one that attracts both investors and real estate agents to the platform.
At present, the framework remains outside the scope of laws, precedents and policies. It implies that there exists no issue of monitoring unlike the real world trapped in the shackles of rules and regulations. The said situation also contributes immensely towards its attractiveness.Going ahead of time is true brilliance. Only those having extraordinary courage will go for the same. A company, by coming forward courageously with a clear VR plan, proves unique and truly futuristic.
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